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Heart in their Hand


 If you would like to participate in the Heart in their Hand project you can choose to buy the keyring gifts for 5, 10 or 20 families, sharing the project with even more families and sending a gift of love at such a devastating time. 

If you would like to donate more than 20 hearts please email me. 

Choose details like the poem and colour of ribbon then each gift is placed inside a clear cellophane bag. 



Each order of gifts can also include a special little message on the back of the display card that says:

“Donated with love in Memory of ….” 


 If you have been a recipient of the Heart in their Hand Project, we hope that it has brought comfort to you at this devastating time. No parent should have to say goodbye to their much loved and wanted baby and we hope you are surrounded by love and support. To learn more about the various support available to those that have lost a baby please click here 

The project offers you the chance to ‘pay if forward’ to other families that will go on to follow you on this journey. 



When you order the gifts you can choose to have them sent to your home address where you can then hand deliver them to your local hospital. We will also provide a letter that you can give to the bereavement midwife or chaplain explaining how the gifts are used. You may choose to donate the gifts on a special anniversary date or birthday which is a lovely way to honour your own baby. 

Alternatively, when you order you can choose to have them sent directly to the hospital and again, we will provide a letter explaining what the gifts are. You will need to provide the Bereavement Midwife or Chaplain’s details and full address of the hospital. 

We recommend that you contact your hospital first to check they would be happy to receive some keyrings. 


For a list of hospitals that we currently send Hearts to click here

Thankfully there are many local support groups and charities to help support parents which can be a huge help along the bereavement journey. If you have a local support network that provides items and support to the local hospital, then we encourage you to let them know about the project and work together to reach more families.

50p from every babyloss keyring gift ordered on the website will be donated to Sands (Stillbirth and Neonatal Death Charity).


If you would like more information or to view the collection then visit the Heart in their hand website:




Baby loss charities often provide memory boxes for parents to create as many memories as possible in the short time they have, before saying goodbye. These Memory Boxes are precious and can help so much when leaving the hospital empty handed.

The Heart in their Hand project is a pay it forward project for bereaved parents to help other bereaved parents by offering a gift of love at such a devastating time and works beautifully alongside precious memory boxes.

 If you are a charity that provides memory boxes and would like to consider including these gifts then click here for more information.



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